Naming Your Business: The Do’s And Don’ts

Finding the correct Name for your Business can be essential to its success. If you have got a mind-numbing, vague Name, then you might keep away Potential Customers. Finding the right name for your Start-Up can have a significant impact on your Success.
A clear, powerful Name can be extremely helpful in your Marketing and Branding efforts. When it comes down to it, some major Do’s and Don’ts go along with naming your Company.
So, how do you pick the Best Name for your Business?

DO’S
• Select a Name that is simple and short. Long and unclear Names can be problematic to recall and use.
• Find the story behind your Name. A story gives your Brand Character, so you stand out from the Crowd.
• Attempt to say your Business Name out loud. If it is problematic or long to pronounce, it will soon become a burden.
• Consider the meaning of your selected Name in other languages. If your Product is meant to travel, it could become a laughingstock if it has a double meaning.
• Test it on additional People. It is important to make sure your great Business Name idea sounds just as good to Potential Clients.
• See how your Business looks alongside other commercial Names from the same Industry. If your Name is too alike, you would not stand out; too different, and Individuals might not get what you do.
• Consider your Domain Name. Your Domain will need to be related, similar or the same as your Company Name. Choose wisely to get the perfect combination.
• Trademark your Company Name. Trademark Owners have exclusive rights to the trademark and can prevent anyone else from using it.

DON’TS
• Include Place Names unless your Business will always be Location-Specific. If you ever wish to enlarge your Business to an additional area, it will confuse your clients.
• Select a Name that gives the wrong impression, your name may be the first thing Potential Clients see. Make sure it covers your Standards and not just your Purpose.
• Do not get obsessed with SEO (Search Engine Optimisation) keywords. They may be effective now, but Google’s algorithms evolve all the time.
• Refrain from using your own Name and Surname as part of the Business Name if the speculation is very risky. Your real Name is for life: you do not want it to be associated with disappointment.
• Rule out the abstract Names. They focus on a feeling of what the Business is about rather than particulars.
• Do not choose a Name you do not like. Even if everything seems right about it, trust your gut – you are going to work with this Name for a long time.
• Do not pick a name that could be limiting as your Business grows.
A Business Name is only your first step towards building a Brand. Choosing a Name for your
Business can be a lot of fun. By sticking to a few humble Guidelines, you can choose the
best opportunity for your Business.