Email Security
19th September 2018Increasing Your Website Traffic
17th October 2018Why do you think websites are always asking for your email?
It seems that website owners will do anything to get you to “Sign Up”. You need to enter your email whenever you download an eBook, create an account, or buy something online.
Many websites allow you to sign up using a social media service such as Facebook, Google+ or Twitter.
Allowing you to sign up via Facebook just makes the process of giving them your email address easier.
Everyone Check Their Emails
Despite the strange complaint about spam, most of us check our email every week.
This seems like a small point, but it is actually quite significant. When someone logs onto Social media, they may only see 5-10% of the updates from pages they subscribe too.
Email is different. There is a risk of your email not getting opened if your headline is boring and there is a small risk of being placed in the spam folder too; however, you can be guaranteed that your email message will be sent. And if someone has been on holiday for a week, your email will still be there for them to read when they return. That illustrates how great email marketing can be.
You Can Connect with Your Readers & Customers
The secret to making money online is to improve interactions with people. Blogs build relationships with their readers. Online stores build relationships with customers. A good relationship can lead to more sales. On the other hand, a bad relationship could lose you a customer forever.
Qualified marketers understand the need to connect to their target audience. They know the success of their campaigns depends on it.
It Offers Targeted Customer Communication
Email marketing services and applications allow you to send emails to a select group of people from your list.
Surveys can also be sent to your email list to learn more about who they are and what they do. One of the best things about sending out an email to subscribers is that it happens in real time. You can send an email to thousands of people and see your website traffic increase immediately.
You Can Analyse Everything
Email Marketing is not something you need to do blind. If there is something you would like to know about your audience, you can track it.
You can track important metrics such as clicks, emails open rates, subscription rates and unsubscribe rates.
Most email marketing services allow you to send emails to subscribers directly through your phone, so you can send an email to your followers wherever you are.